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Dr. Rachel Herz and Chief Fragrance Officer Natalia Lebedev curate four scent story collections.
August 9, 2024
By: Christine Esposito
Editor-in-Chief
Native has partnered with Dr. Rachel Herz, a cognitive neuroscientist, to educate consumers on the psychological science of scent. It is part of the brand’s Scent Alchemy campaign. Dr. Herz has been researching the psychological science of scent, emotion and cognition since 1990. Native Chief Fragrance Officer Natalia Lebedev has curated an assortment of the brand’s most popular scents and products into captivating scent stories, including Sparkling Citrus , Balancing Nature, Solar...
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